

for people who were never meant to blend in
branding. creativity. workshops. retreats
& a little bit of miss'chief
I’m Sam, designer, creative director and lifelong believer that the best ideas rarely come from following the map.
For over 30 years, I’ve helped people and businesses find what makes them different and turn it into something impossible to ignore.

different is good.
i don’t believe in colouring inside the lines.
I believe in ideas with guts. brands with personality. creativity without permission. getting your hands dirty. asking “what if?” more often and occasionally folding the map into a paper aeroplane just to see where it lands.
miss’chief is about helping you find the thing that makes you, you whether we’re building your brand, unlocking your creativity or disappearing to an island for a few days to remember how to play again.
because fitting in is wildly overrated.
my services
01> branding
build something that looks like nobody else
brand strategy, identity, design and creative direction for businesses with something worth saying.
→ build my brand
02> workshops&retreats
come out to play
Creative workshops, experiences and retreats for curious humans who want to reconnect, make things, try things and rediscover a little of the person they were before being a grown-up got so bloody serious.
→ come&play
03> shop
take some miss'chief home
Prints, creative tools, downloads, gifts and beautifully useful things designed to spark ideas and make ordinary life a little less ordinary.
→ shop the miss'chief

30+ years of making things happen
I've spent more than three decades in the creative industry working with brilliant businesses, organisations, founders and humans from household names to tiny start-ups with a bloody good idea. but I've never really believed my job is simply to make things look nice. my job is to notice things.
to ask the question nobody else has asked. find the thread hiding underneath all the noise. spot what makes you different and turn that into something people can see, feel and remember. i bring experience. instinct. curiosity. a ridiculous amount of ideas.
i have absolutely no interest in making you look like everybody else.